INTRODUCE

I'm Erica, nice to meet you!

I'm a full-stack marketing and business development professional with experience in every aspect of customer engagement, including website content creation, SEO optimization, partnerships, email marketing, storytelling, and more. A natural networker, I've been attracted to business development responsibilities throughout my career. Outside of the home office, you'll find me on the golf course, deadlifting heavy weights, or hiking one of the beautiful trails around the Pacific Northwest.

Rounded Text

9+

Years of
Experience

12.9

my golf handicap

resume

Education & Experience

2021 - Present

Business Development Marketing Manager

Wacom: industry-leading creative hardware

2017 - 2021

Client Experience Director

Planet Argon: a development agency

Digital Marketing Manager

Planet Argon: a development agency

2016

Marketing Strategist

AM Digital Marketing: a creative + social agency

2014 - 2016

Scrum Master

a la mode: a real estate SaaS company, acquired by CoreLogic

Inbound Marketer

a la mode: a real estate SaaS company, acquired by CoreLogic

Marketing Intern

a la mode: a real estate SaaS company, acquired by CoreLogic

Services

My Specializations

Partner Marketing

Manage the development and growth of partnerships including Adobe, Intel, NVIDIA, AWS, Epic Games, and HP. Develop go-to-market campaigns alongside software vendors, including events, case studies, and influencer outreach.

Content Marketing

Building content strategy and project management systems for global blogs, including increasing inbound links by 30% through link-building and outreach. Additional content creation includes creating, promoting, and managing a weekly podcast with over 100k downloads.

Business Development

In-depth experience handling early-stage sales conversations, negotiating and writing RFPs, and managing six-seven figure accounts. Experience mentoring and training account management and development team on client experience and processes to build loyal client base.

testimonial

Recommendations from peers

Clients & Publications I've worked with