erica.tafavoti@gmail.com
Based in Portland, OR
© 2023
Let's Talk!INTRODUCE
I'm Erica, nice to meet you!
I'm a full-stack marketing and business development professional with experience in every aspect of customer engagement, including website content creation, SEO optimization, partnerships, email marketing, storytelling, and more. A natural networker, I've been attracted to business development responsibilities throughout my career. Outside of the home office, you'll find me on the golf course, deadlifting heavy weights, or hiking one of the beautiful trails around the Pacific Northwest.
9+
Years of
Experience
12.9
my golf handicap
resume
Education & Experience
Business Development Marketing Manager
Wacom: industry-leading creative hardware
Client Experience Director
Planet Argon: a development agency
Digital Marketing Manager
Planet Argon: a development agency
Marketing Strategist
AM Digital Marketing: a creative + social agency
Scrum Master
a la mode: a real estate SaaS company, acquired by CoreLogic
Inbound Marketer
a la mode: a real estate SaaS company, acquired by CoreLogic
Marketing Intern
a la mode: a real estate SaaS company, acquired by CoreLogic
Services
My Specializations
Partner Marketing
Manage the development and growth of partnerships including Adobe, Intel, NVIDIA, AWS, Epic Games, and HP. Develop go-to-market campaigns alongside software vendors, including events, case studies, and influencer outreach.
Content Marketing
Building content strategy and project management systems for global blogs, including increasing inbound links by 30% through link-building and outreach. Additional content creation includes creating, promoting, and managing a weekly podcast with over 100k downloads.
Business Development
In-depth experience handling early-stage sales conversations, negotiating and writing RFPs, and managing six-seven figure accounts. Experience mentoring and training account management and development team on client experience and processes to build loyal client base.
testimonial
Recommendations from peers
Eli Stillman
Brand Communications On Outdoor
As my supervisor, Erica was a joy to work with. I always felt that I could come to her with questions, but that she also pushed me to solve problems on my own. An integral part of an internship's learning experience. She was very supportive about me taking on creative projects for the company. She also gave clear and concise comments when I missed the mark on assigned projects. Her feedback struck the perfect balance of constructive criticism and I feel that I grew as a marketer and writer because of it.
Genevieve Curry
Backend Developer
Erica is simply IMPRESSIVE. You know those tennis matches where you watch Serena Williams basically leap across the court to lob back whatever comes her way? Erica is like that, except replace the tennis ball with pretty much everything. She's incredibly capable and competent. She is willing to take on the unfamiliar in situations where I have seen many hesitate. To get a sense of the breadth of what she does, in a single day she might be putting together a sales proposal, opening a pull request to make changes on Planet Argon's website, checking in on an existing client, and coordinating work with the dev team. She really handles a lot of the "behind the scenes" work that really makes a company tick.
Scott Dudley
Software Engineer
If I were on a project where the direction forward seemed murky or momentum was stalled, Erica is the person I would want to step in. Erica is adept at finding issues, communicating them well to various stakeholders, and giving constructive criticism when and where it's needed. Erica is also extremely personable and that shows in all mediums of communication, be it in person, on a call, or written.